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Inbound marketing

Inbound Marketing is currently a leading approach in the digital marketing world. Its basis is the creation of useful and interesting contents in the context of the company’s goals, which attract potential users. Instead of traditional methods that aim to disrupt users in an activity in order to market marketing messages, Inbound Marketing provides real content at the right time.

Inbound Marketing is a response to changes in power relations between buyers and sellers that are today absolutely on the customer’s side, due to the amount of information available, research, a wide range of competitors, etc. Inbound Marketing is a system that supports this change and is aimed at further customers’ empowering.

What will you learn in our training?

  • What is Inbound Marketing and why is it the leading type of digital marketing in the world?
  • Buyer Persona and Buyer Journey as starting points of Inbound strategy
  • SMART goals
  • What Website is necessary for a success?
  • Content making and blogging basics
  • Social networks and Inbound Marketing
  • E-mail Marketing and Inbound Marketing
  • Lead Generation - creating processes and activities that will allow you to reach potential clients
  • Smarketing = Sales + marketing – merging the functions

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